Marketers need to carefully implement marketing operations management solutions (MOMSes) to realize their many operational benefits. The scope of an organization’s MOMS requirements can span financial planning and budgeting, project management and workload planning, content and asset planning and production, and marketing performance analytics — and implementation teams require specific considerations against each of those functional categories. B2C and B2B marketing teams should use this checklist to plan for a successful MOMS deployment and track the progress of their implementations.