Summary
Forrester’s Government Trust Imperative Metric (GTIM) assesses the level of trust people have in the institution of government on three levels: national, regional, and municipal. The GTIM is based on our annual Global Government, Society, And Trust Survey. Why does trust matter to government? While trust drives behaviors like compliance, uptake, support, and forgiveness, most government leaders assume that trust is a political concept; they don’t know what drives it, what its benefits are, or how to measure it. Forrester’s GTIM offers insights into the relationship between trust and mission-critical behaviors to help government organizations earn and retain trust with the people they serve.
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