Vision Report

Transform Product And Commercialization Strategies To Drive Growth And Profitability

July 17th, 2024
With contributors:
Amy Hayes , Nicole Bouchie , Drew Zalucky

Summary

B2B transformation may arise in multiple ways, including the adoption of technologies like generative AI (genAI), the emergence of go-to-market approaches like marketplaces and product-led growth, and the growth of business processes like agile and low-code development. Companies that seize new trends and opportunities while assessing and mitigating risks can deliver better solutions, gain market leadership, and grow faster. With the right culture, strong processes, and an analytical approach to trends, companies can race ahead of their competitors. This report outlines the best approaches for staying on top of changing market trends to transform product and commercialization strategies.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.