Trends Report

US Shopper Sentiment In November: New Habits Become Ingrained

November 30th, 2020

Summary

Retail professionals can use the results of our ad hoc US consumer surveys, conducted in August and November 2020, to determine how shopper sentiment has evolved during the pandemic. As the pandemic continues into winter, US consumers are still concerned about how stores operate so they can shop safely. After the pandemic, consumers indicate that they will continue some new behaviors, such as ordering more on Amazon and using contactless payments. For more insights, read Forrester Infographic: The Impact Of COVID-19 On Payments In The US and watch our video How Retail Disruption Continues To Track With COVID-19 Outbreaks. And schedule an inquiry for more information.

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