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Description
B2B2C digital strategy is at an inflection point. AI is compressing discovery, decision-making, and service into fewer, faster, AI-mediated moments — reshaping how value gets created across the ecosystem. In this webinar, we explore how leading firms respond by anchoring their strategy in a single principle: end-customer obsession. Join us to learn how to evolve your digital products, experiences, and business models to stay competitive while protecting and enhancing the customer experience.
- How AI is collapsing the B2B2C value chain
- How to use customer obsession as an organizing principle and drive operational alignment
- Why fragmented data, unclear accountability, and disconnected service models lead to overserved low-value interactions and underserved high-stakes moments
Target audience level: all levels
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