
In 2023, expect the industry to focus on function over form to prove the metaverse’s value to a skeptical potential customer base.
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In 2023, a metaverse winter, triggered by a volatile economy that will force business leaders to double down on sure-bet growth tactics, will cool the hype that trended in 2022. As a result, spend on test-and-learn innovation like the metaverse will be diverted to performance media channels. Expect a sober 2023, where the industry focuses on function over form to prove the metaverse’s value to a skeptical potential customer base. During this panel-style webinar, you will hear from five Forrester analysts who predict what’s in store for the metaverse in 2023.
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Target audience level: intermediate
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In 2023, expect the industry to focus on function over form to prove the metaverse’s value to a skeptical potential customer base.
Brands should temper their expectations and investments while testing and learning in today’s immersive environments.
We analyze US consumers’ metaverse familiarity and attitudes through the lens of Forrester’s Empowered Customer Segmentation.
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