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Description
As digital business leaders work on 2026 budgets, they are determining where to focus their resources and investments for maximum impact. Join Oliwia Berdak, Emily Pfeiffer, and Fiona Swerdlow as they discuss budgeting for digital business leaders in a time of uncertainty. They will discuss challenges – and opportunities – to anticipate in 2026 and provide recommendations on where to invest, where to decelerate or cut investments, and where to strategically experiment to grow the business for the near and longer term.
Key takeaways:
- How can leaders make the biggest impact with lasting benefits for customers, employees, and their organization?
- For which areas should they allocate budget to test and experiment toward future growth?
- In what areas should they invest in 2026?
- How do they make the most of existing technology and optimize spend overall?
Target audience level: beginner and intermediate
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