Can You Measure Content’s True Impact On Buyer Engagement?
Most organizations can tell you how much content they create and promote. Far fewer can identify the types of content that influence buyers, shape preference, and drive revenue.
As buyer journeys fragment across websites, communities, social channels, and AI-powered answer engines, traditional metrics no longer reveal content’s true business impact.
Join Phyllis Davidson, VP, Principal Analyst at Forrester, to learn how marketers are evolving their measurement strategies to connect content performance to engagement, visibility, pipeline, and revenue — and receive Forrester’s B2B AI-Agent-On-A-Page Template For Go-To-Market Teams to help put these insights into action.
Bring your toughest content measurement questions to a live Q&A with our analyst.
Learn how to:
- Measure engagement across personalized and AI-generated content experiences.
- Combine answer engine optimization (AEO) visibility insights with content performance data.
- Connect content performance to pipeline, revenue, and business impact.
Leave this session with:
- A practical framework for measuring content effectiveness.
- Actionable guidance for incorporating AEO into your measurement strategy.
- Forrester’s B2B AI-Agent-On-A-Page Template to accelerate your content measurement efforts.
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Does Your Content Matter? Measuring Buyer Engagement In An AI World
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Date: Wednesday, September 2
Time: 8 a.m. PT | 11 a.m. ET | 4 p.m. BST (45 minutes)
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