Does Your Content Matter? Measuring Buyer Engagement In An AI World

Most organizations can tell you how much content they create and promote. Far fewer can identify the types of content that influence buyers, shape preference, and drive revenue.

As buyer journeys fragment across websites, communities, social channels, and AI-powered answer engines, traditional metrics no longer reveal content’s true business impact.

Access the on-demand experience and hear from Phyllis Davidson, VP, Principal Analyst, on how B2B marketers are evolving measurement strategies to connect content performance with engagement, visibility, pipeline, and revenue. You’ll also gain access to valuable resources, including Forrester’s B2B AI-Agent-On-A-Page Template for Go-To-Market Teams, helping you turn insights into action.

Short on time? We’ve added an Executive Summary & Transcript Highlights resource, making it easy to find key takeaways and jump directly to the replay topics most relevant to you.

Learn how to:

• Measure engagement across personalized and AI-generated content experiences.
• Combine answer engine optimization (AEO) visibility insights with content performance data.
• Connect content performance to pipeline, revenue, and business impact.

Leave this session with:

• A practical framework for measuring content effectiveness.
• Actionable guidance for incorporating AEO into your measurement strategy.
• Forrester’s B2B AI-Agent-On-A-Page Template to accelerate your content measurement efforts.