Inside Bank Of America’s Enterprise AI Playbook

Enterprise AI is accelerating, but results at scale often lag. Many organizations encounter the same challenges: pilots that fail to scale, difficulty demonstrating ROI, gaps in data and skills, and governance that slows progress at critical moments.

In this live webinar, Forrester moves beyond the hype to explore how to scale AI in practice, drawing on Forrester research and lessons from Bank of America, recipient of Forrester’s 2025 North America Data & AI Impact Award.

Get an inside look at how Bank of America has translated AI ambition into repeatable, enterprise-wide impact. Learn how they start with clear customer needs, invest in durable data foundations, partner early with risk and governance, and apply a human-centered approach that drives organizational alignment across operating models, enablement, and execution.

Join Sudha Maheshwari (Forrester) and Tom Ellis (Bank of America) as they discuss the process behind scaling Bank of America’s virtual assistant Erica and what tech leaders can apply to drive measurable outcomes in complex, regulated environments.

Reserve your seat to learn how to:

• Prioritize AI for outcomes (not activity) using proven Forrester frameworks.
• Build real tech and data readiness that supports AI in regulated environments.
• Accelerate adoption with trust through early risk alignment and human oversight.
• Make AI repeatable at scale with the right operating model, enablement, and skills.

Why You’ll Want To Be Here Live:

• See what enterprise-scale success looks like
  Learn how Bank of America embedded AI across customer-facing and internal workflows while maintaining governance and control.
• Get practical Forrester guidance
  Receive actionable direction grounded in Forrester research and tools to prioritize investments, improve readiness, and sustain impact.
• Bring your questions
  Join live to hear directly from Bank of America.