How To Use A Chief Innovation Officer On Your Innovation Journey

Stronger Value Alignment Keeps Co-Innovation Partners Pulling In Your Direction This chart shows the differences between traditional sourcing models and co-innovation partnerships in terms of innovation approach, your view of service providers, sourcing strategy, provider selection, and contracts. A traditional sourcing model treats every provider separately as a vendor, while co-innovation partnerships coordinate work and align incentives to an outcome.

Innovation domains distinguish whether innovation targets what is offered (e.g., digital product innovation, physical product innovation, services innovation); how value is created and delivered (process innovation, journey innovation, green innovation); or how value is captured (business model innovation). They describe the area of the organization or value chain being innovated, rather than the degree of novelty, time horizon, or strategic distance. 4Ps of innovation.

Figure 1 Supplemental Material Related Research Introducing The AI-Powered Innovation Lifecycle The Innovation Consulting Services Landscape, Q4 2025 Survey Methodologies Forrester’s Priorities Survey, 2025

Involve a mix of people in the subtractive innovation process. Digital innovation and transformation is the mandate of digital business and strategy leaders at most organizations. Those leaders should pioneer subtractive innovation efforts in a strategic exercise that pulls in a varied group of thinkers from across the org and, in some cases, from external collaborators.

Apply Forrester’s Innovation Toolkit To Drive Innovation Through AI

Its innovation strategy and portfolio management aren’t as tightly integrated with clients’ overall innovation ambitions, defining innovation priorities in the context of broader technology transformation. Its approach to innovation horizons is also limited, reflecting its focus on applied innovation rather than long-term exploration. Customer feedback. Customers praise IBM’s technical depth and its ability to operationalize innovation.

However, according to Cris Beswick, strategic advisor on innovation leadership and culture, “Innovation doesn’t always come naturally to organizations.” Per Beswick, common problems around innovation are: A lack of a clearly communicated (or any) innovation strategy. Leaders often believe that their organization has a good innovation story and innovation efforts are working successfully, but employees see things rather differently.

Forrester defines the market as follows: Consulting services with a dedicated practice to provide client organizations with the capabilities to master sustainable innovation with the goal of optimizing innovation strategy, transforming innovation culture, boosting innovation ecosystems, strengthening innovation processes, and enhancing innovation technologies.

Building Innovative Teams Creativity Is The Hidden Key For Innovation Master Co-Innovation To Maximize The Value From Partners Democratize Innovation For Business Impact And Success The Risk-Averse Middle Management Layer Is An Innovation Blocker Top Tips On How To Make Innovation Progress More Visible A Four-Tier Approach To Building Your Innovation Network The Future Of The Office