Best Practice Report

Apply Leadership Storytelling To Drive Innovation Success

June 1st, 2023
With contributors:
Frederic Giron , Bernhard Schaffrik , Phil Brunkard , Hannah Jachim , Demi Starks


Leaders often struggle to clearly communicate about innovation, both inside and outside their organizations. Telling effective stories throughout the innovation lifecycle will help business and technology leaders ensure success. This report shows how technology executives can use leadership storytelling to communicate about and drive successful innovation as part of their future fit strategy — from ideation to commercialization.

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