A Complimentary Forrester Webinar

2022 is the year where buyers take precedence for marketing leaders. The post-pandemic ‘new normal’ has changed buyer attitudes and preferences to the way they buy, and these changes cascade into all marketing initiatives that engage buyers.  

Watch this on-demand webinar where Forrester analysts share the latest research and insights on the key areas that marketing leaders in APAC must prioritise as they plan for 2022.  

The presentation focuses on how the ‘new normal’ has placed more emphasis on a better buyer and customer experience, instead of overwhelming attention on lead acquisition. During the planning process, marketing leaders must ensure that resources are allocated to not only ensure new and better buyer experiences, but also on retention and engagement within their existing customers. To make this rebalancing possible, investment in the right data and insights are required to steer initiatives in the right direction. 

You will also hear from your peers from Adobe, Salesforce and SoftBank in a panel discussion on what they are doing differently today and learn about what their plans are for 2022 to drive growth for their organisation.