Janie Lim

Sr. Marketing Director, Digital Media, APAC, Adobe

Janie Lim is the Senior Marketing Director of Adobe’s Digital Media business in Asia Pacific.

She started her career in the IT magazine publishing business and has been in the IT industry for over 20 years, taking on field marketing management roles in Computer Associates and VMware.

Janie is currently responsible for growing Adobe’s digital media business across APAC in the key markets of Australia, New Zealand, South East Asia, Korea, India, Hong Kong, Taiwan and China.  She has played an active role in transitioning the business from the traditional licensing software model into a cloud-based subscription business servicing customers through various routes to market including the online store, channel partners and enterprise sales.

She believes in the power of customer advocacy in enabling Adobe’s business transformation and invests in building Adobe’s fast-growing online community of creative users, leveraging the latest social media and digital marketing technologies to expand Adobe’s reach across the region uncovering new opportunities and markets. Through active engagement with the user community, creative leaders, digital marketers as well as educational institutions, she seeks to establish Adobe’s brand presence as the dominant leader in providing solutions for digital creativity, communication and collaboration.