Paul Dolan

Principal Analyst

Author Insights

Blog

APAC Buyer Insights: What Our 2021 B2B Buying Survey Revealed

Paul Dolan July 26, 2021
How buyers approach purchase decisions has changed, which has important implications for marketers. Explore a few of the findings from our recent research, and go even deeper at Forrester's B2B Summit APAC.
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Blog

The Forrester SiriusDecisions Asia Pacific Summit 2020: Tackling Our New B2B Normal

Paul Dolan July 28, 2020
  • The new work-from-home norm has challenged us to create an innovative virtual APAC Summit in Singapore this September
  • For the first time at our the event, we will have a series of track sessions dedicated to the priorities of sales leadership in addition to the usual track sessions aligned to the priorities of marketing leaders
  • We have four Program of the Year winners, showcasing transformative marketing initiatives through a series of fireside chats with our SiriusDecisions analysts
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Blog

Buyer Insights: APAC Findings From the 2019 B2B Buying Study

Paul Dolan September 24, 2019
  • At SiriusDecisions Summit APAC in Singapore in October, we will highlight key insights into specific APAC learnings from the 2019 B2B Buying Study
  • We will showcase the most impactful interactions and content and how they change with buying complexity
  • The study also covered interactions with buyers who purchase through indirect channels
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Blog

SiriusDecisions Summit APAC 2017: Optimizing the Regional Program Design and Marketing Mix

Paul Dolan October 18, 2017
  • The SiriusDecisions Summit APAC is a must-attend event for B2B marketers in Asia
  • Our plenary sessions will include actionable insights into the challenges B2B marketers face in diverse Asian markets
  • One session will feature the SiriusDecisions Program Pendulum Framework and how to apply it to regional planning, execution and continuous improvement
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Blog

SiriusDecisions Summit APAC 2017 – The Demand Unit Waterfall: Which Approach Is Right for You?

Paul Dolan October 3, 2017
  • The SiriusDecisions APAC Summit is a must-attend event for B2B marketers in Asia
  • In our plenary sessions, we will share actionable insights into the challenges B2B marketers face in diverse Asian markets
  • One session will provide a decision support framework for determining when and how organizations should adopt the Demand Unit WaterfallTM
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Blog

Five Tips to Get Started With WeChat

Paul Dolan March 22, 2017
  • WeChat has a significant number of users in Asia, Africa and South America
  • B2C and a growing number of B2B organizations targeting China are leveraging WeChat
  • Here are five tips for B2B marketers to get started
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