Paul Dolan
Principal Analyst

Author Insights
Blog
APAC Buyer Insights: What Our 2021 B2B Buying Survey Revealed
How buyers approach purchase decisions has changed, which has important implications for marketers. Explore a few of the findings from our recent research, and go even deeper at Forrester's B2B Summit APAC.
Blog
The Forrester SiriusDecisions Asia Pacific Summit 2020: Tackling Our New B2B Normal
- The new work-from-home norm has challenged us to create an innovative virtual APAC Summit in Singapore this September
- For the first time at our the event, we will have a series of track sessions dedicated to the priorities of sales leadership in addition to the usual track sessions aligned to the priorities of marketing leaders
- We have four Program of the Year winners, showcasing transformative marketing initiatives through a series of fireside chats with our SiriusDecisions analysts
Blog
Buyer Insights: APAC Findings From the 2019 B2B Buying Study
- At SiriusDecisions Summit APAC in Singapore in October, we will highlight key insights into specific APAC learnings from the 2019 B2B Buying Study
- We will showcase the most impactful interactions and content and how they change with buying complexity
- The study also covered interactions with buyers who purchase through indirect channels
Blog
SiriusDecisions Summit APAC 2017: Optimizing the Regional Program Design and Marketing Mix
- The SiriusDecisions Summit APAC is a must-attend event for B2B marketers in Asia
- Our plenary sessions will include actionable insights into the challenges B2B marketers face in diverse Asian markets
- One session will feature the SiriusDecisions Program Pendulum Framework and how to apply it to regional planning, execution and continuous improvement
Blog
SiriusDecisions Summit APAC 2017 – The Demand Unit Waterfall: Which Approach Is Right for You?
- The SiriusDecisions APAC Summit is a must-attend event for B2B marketers in Asia
- In our plenary sessions, we will share actionable insights into the challenges B2B marketers face in diverse Asian markets
- One session will provide a decision support framework for determining when and how organizations should adopt the Demand Unit WaterfallTM
Blog
Five Tips to Get Started With WeChat
- WeChat has a significant number of users in Asia, Africa and South America
- B2C and a growing number of B2B organizations targeting China are leveraging WeChat
- Here are five tips for B2B marketers to get started