Predictions Report

Predictions 2023: The Metaverse And NFTs

An Impending Metaverse Winter Will Cool Overheated Expectations

October 25th, 2022
Mike Proulx, VP, Research Director
Mike Proulx VP, Research Director
Martha Bennett, VP, Principal Analyst
Martha Bennett VP, Principal Analyst
Andrew Cornwall, Senior Analyst
Andrew Cornwall Senior Analyst
J. P. Gownder, Vice President, Principal Analyst
J. P. Gownder Vice President, Principal Analyst
Meng Liu, Senior Analyst
Meng Liu Senior Analyst
David Truog, VP, Principal Analyst
David Truog VP, Principal Analyst
Julie Ask, null
Julie Ask
With contributors:
Laura Koetzle , Mary Pilecki , Benjamin Nagle , Christine Turley

Summary

In 2023, metaverse and NFT stunts will take a backseat to fighting the fires ignited by a volatile economy. Brand experimentation will pivot from the superficial “one and done” headline-grabbers toward efforts that deliver employee and consumer utility. Expect a sober 2023, where the industry focuses on function over form to prove the metaverse’s value to a skeptical potential customer base. This report lays out Forrester’s five most important predictions about the metaverse and NFTs for 2023.

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