Predictions Report

Predictions 2020: Agencies

The Cumulation Of Many Pressures Forces Agencies To Upgrade

October 29th, 2019
Jay Pattisall, VP, Principal Analyst
Jay Pattisall VP, Principal Analyst
Keith Johnston, VP, Group Director
Keith Johnston VP, Group Director
Thomas Husson, Vice President, Principal Analyst
Thomas Husson Vice President, Principal Analyst
J. P. Gownder, Vice President, Principal Analyst
J. P. Gownder Vice President, Principal Analyst
Collin Colburn, null
Collin Colburn
Joanna O'Connell, null
Joanna O'Connell
Bret Sanford-Chung, null
Bret Sanford-Chung
With contributors:
Nick Monroe , Alex Sobchuk , Rachel Birrell

Summary

CMOs' demand for higher-performing campaigns and experiences will compel agencies to finally embrace their own transformation. In 2020, agencies will either reassemble their process, workforce, and capability to amplify audiences, activate campaigns, and build experiences with results or find themselves falling further into irrelevance.

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