Predictions Report

Predictions 2020: B2C Marketing

Economic Uncertainty Forces B2C Marketers To Rethink Their Engagement Strategies

October 29th, 2019
Tina Moffett, Principal Analyst
Tina Moffett Principal Analyst
Emily Collins, VP, Research Director
Emily Collins VP, Research Director
Stephanie Liu, Senior Analyst
Stephanie Liu Senior Analyst
Jessica Liu, Principal Analyst
Jessica Liu Principal Analyst
Rusty Warner, VP, Principal Analyst
Rusty Warner VP, Principal Analyst
Joe Stanhope, VP, Principal Analyst
Joe Stanhope VP, Principal Analyst
Sarah Dawson, null
Sarah Dawson
Jim Nail, null
Jim Nail
Ryan Skinner, null
Ryan Skinner
With contributors:
Brigitte Majewski , Caitlin Wall , Christine Turley

Summary

Unpredictable economic times, regulatory pressures, and an impending US election will force brands to rethink their marketing strategies. In 2020, we predict that marketers will build on efforts to engage with existing customers while navigating through murky economic periods by shifting marketing budgets and managing marketing costs.

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