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For B2C Marketing Professionals

Predictions 2020: B2C Marketing

Economic Uncertainty Forces B2C Marketers To Rethink Their Engagement Strategies

October 29, 2019

Why Read This Report

Unpredictable economic times, regulatory pressures, and an impending US election will force brands to rethink their marketing strategies. In 2020, we predict that marketers will build on efforts to engage with existing customers while navigating through murky economic periods by shifting marketing budgets and managing marketing costs.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Want to know what will happen in 2020? Visit Forrester's Predictions 2020 Hub, where you can read what's coming next in marketing, customer experience, technology, innovation, and more.

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