Predictions Report

Predictions 2019: B2C Marketing

Consumer Power Pushes Marketers To Better Data And Experiences, But Not Without A Few Fumbles

November 8th, 2018
FK
Fatemeh Khatibloo
JN
Jim Nail
With contributors:
Brigitte Majewski , Caitlin Wall , Christine Turley

Summary

Almost halfway through the age of the customer, consumers are making their increasing power felt when dealing with brands. With customer preference and privacy taking center stage in 2018, B2C marketers have painfully learned that they need to handle existing customers with greater care. In 2019, we predict, this realization will yield creative new and enhanced marketer efforts to engage with existing customers.

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