Predictions 2019: B2C Marketing

Consumer Power Pushes Marketers To Better Data And Experiences, But Not Without A Few Fumbles
November 8th, 2018
With Contributors:
Caitlin Wall
and Christine Turley


Almost halfway through the age of the customer, consumers are making their increasing power felt when dealing with brands. With customer preference and privacy taking center stage in 2018, B2C marketers have painfully learned that they need to handle exis

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