Predictions Report

Predictions 2019: B2C Marketing

Consumer Power Pushes Marketers To Better Data And Experiences, But Not Without A Few Fumbles

November 8th, 2018
Jessica Liu, Principal Analyst
Jessica Liu Principal Analyst
Emily Collins, VP, Research Director
Emily Collins VP, Research Director
Stephanie Liu, Senior Analyst
Stephanie Liu Senior Analyst
Tina Moffett, Principal Analyst
Tina Moffett Principal Analyst
Joe Stanhope, VP, Principal Analyst
Joe Stanhope VP, Principal Analyst
Rusty Warner, VP, Principal Analyst
Rusty Warner VP, Principal Analyst
Fatemeh Khatibloo, null
Fatemeh Khatibloo
Jim Nail, null
Jim Nail
With contributors:
Brigitte Majewski , Caitlin Wall , Christine Turley

Summary

Almost halfway through the age of the customer, consumers are making their increasing power felt when dealing with brands. With customer preference and privacy taking center stage in 2018, B2C marketers have painfully learned that they need to handle existing customers with greater care. In 2019, we predict, this realization will yield creative new and enhanced marketer efforts to engage with existing customers.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($795).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.