Predictions Report

Predictions 2020: Agencies

The Cumulation Of Many Pressures Forces Agencies To Upgrade

October 29th, 2019
Collin Colburn, null
Collin Colburn
Joanna O'Connell, null
Joanna O'Connell
Bret Sanford-Chung, null
Bret Sanford-Chung
With contributors:
Nick Monroe , Alex Sobchuk , Rachel Birrell


CMOs' demand for higher-performing campaigns and experiences will compel agencies to finally embrace their own transformation. In 2020, agencies will either reassemble their process, workforce, and capability to amplify audiences, activate campaigns, and build experiences with results or find themselves falling further into irrelevance.

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