Data Overview Report

Forrester’s Global Customer Experience Index (CX Index™) Rankings, 2025

Scores For 469 Brands In 13 Countries

Jun 23, 2025

Summary

Customer experience (CX) hit an all-time low in North America, while EMEA made some gains and APAC struggled. Globally, 21% of brands declined, 6% improved, and 73% were statistically unchanged. This report reveals the Customer Experience Index (CX Index™) scores and rankings of 469 brands across 12 industries and 13 countries. CX professionals can use this report to inform their improvement efforts.

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