Summary
A well-crafted ideal customer profile (ICP) helps B2B organizations focus their efforts on the best-fit accounts that have a strong propensity to buy, align teams across departments, and drive more consistent outcomes throughout the customer lifecycle. It supports prioritization in product development, precision in marketing, sales efficiency, and improved customer retention by unifying teams around a shared understanding of who their best-fit customers are. This report explores how organizations can use an ICP to activate targeted strategies and accelerate growth across every stage of the buyer’s journey.
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