Predictions Report

Predictions 2020: B2C Marketing

November 20th, 2019

Summary

Marketers will shift 10% of their budget to influencer marketing. Marketing resource management adoption will grow 25%. Netflix will double its marketing partnership investments. In 2020, we predict up to five Fortune 500 brands will seek B Corp certification to signal authentic commitment. Four legacy brands will acquire direct-to-consumer (DTC) brands for their marketing prowess in terms of stellar targeting and acquisition, values-based brand positioning, and superior marketing analytics.

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