Marketers will shift 10% of their budget to influencer marketing.
Marketing resource management adoption will grow 25%. Netflix will double its marketing partnership investments.
In 2020, we predict up to five Fortune 500 brands will seek B Corp certification to signal authentic commitment.
Four legacy brands will acquire direct-to-consumer (DTC) brands for their marketing prowess in terms of stellar targeting and acquisition, values-based brand positioning, and superior marketing analytics.