Summary
Facing strong economic headwinds, B2B organizations will turn to their existing customer base as the foundation for growth. However, if it is to succeed, an industry that has long prioritized winning net new business and strengthening internal efficiencies will be forced to reimagine how it creates value for customers across the customer lifecycle. This report offers five predictions we expect will reshape B2B marketing and sales functions as we look ahead to 2023.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($795).