Predictions Report

Predictions 2023: The Metaverse And NFTs

An Impending Metaverse Winter Will Cool Overheated Expectations

October 25th, 2022
Julie Ask, null
Julie Ask
With contributors:
Laura Koetzle , Mary Pilecki , Benjamin Nagle , Christine Turley


In 2023, metaverse and NFT stunts will take a backseat to fighting the fires ignited by a volatile economy. Brand experimentation will pivot from the superficial “one and done” headline-grabbers toward efforts that deliver employee and consumer utility. Expect a sober 2023, where the industry focuses on function over form to prove the metaverse’s value to a skeptical potential customer base. This report lays out Forrester’s five most important predictions about the metaverse and NFTs for 2023.

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