Summary
In 2023, metaverse and NFT stunts will take a backseat to fighting the fires ignited by a volatile economy. Brand experimentation will pivot from the superficial “one and done” headline-grabbers toward efforts that deliver employee and consumer utility. Expect a sober 2023, where the industry focuses on function over form to prove the metaverse’s value to a skeptical potential customer base. This report lays out Forrester’s five most important predictions about the metaverse and NFTs for 2023.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($795).