Predictions Report

Predictions 2024: Environmental Sustainability

November 1st, 2023
With contributors:
Amy DeMartine , Danielle Chittem , Rachel Birrell


The green market revolution involves three key goals for organizations: minimizing their own environmental impact; enhancing the sustainability of current products and services; and developing new environmentally friendly products and services to capitalize on the green market’s potential. Rapidly emerging regulations in environmental sustainability present outsize challenges as well as opportunities. Forrester’s 2024 sustainability predictions help organizations anticipate green consumers’ behavior, jumpstart their own environmental sustainability actions, and shine a light on where investments are heading.

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