Summary
While headlines about AI saturated the marketing trades in 2024, CMOs hustled to make sense of them all — on top of their already burdened shoulders. As marketing rings in yet another new year, 2025 will be one that’s less sensationalized and more operationalized. To step up and out of the day-to-day marketing grind, CMOs will square up their marketing functions. Expect marketing operations to take center stage along with data and technology consolidation, while new state privacy laws take effect. As for AI? It gets real: CMOs will begin to demonstrate tangible efficiencies, but not enough to affect headcount (just yet). This report details Forrester’s 2025 predictions for B2C marketing.
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