Summary
Field marketing remains a key front-line marketing function that sits at the intersection between sales and territories and directly influences business revenue. This research explores key findings from Forrester’s 2023 State Of B2B Field Marketing Survey to help B2B marketers understand the state of field marketing globally and what this means for organizing and operating a future-fit field marketing team. Read the report to better understand field marketing teams’ focus, the effect that centralization and decentralization have on performance, how well-aligned leaders and their teams are, and how technology use affects the achievement of marketing goals.
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