Naomi Marr
Principal Analyst
Naomi has more than 25 years of B2B and B2C marketing, sales, and technology practitioner experience across a myriad of industries, organizational functions, and differently sized businesses. She possesses deep understanding of campaign and program strategy and planning; marketing organizational structure; audience definition and segmentation; marketing technologies; data science modeling; effective budget management to get to true ROI results; conversion tracking best practices; and the full suite of marketing KPIs required for every stakeholder in the business — from the CEO and board of directors to the functional marketing heads to tactical execution teams.
