Unlock Hidden Value: The Keys To Stakeholder Engagement

August 2nd, 2021

Jen Sanning VP, CMO Executive Partner

Shar VanBoskirk VP, Principal Analyst

With contributors:

Mike Proulx , Angelina Gennis , Su Doyle , Chahiti Asarpota , Christine Turley

Summary

Stakeholders — anyone important to the personal or business outcome you are trying to achieve — will make or break how well a marketing function accomplishes its purpose. CMOs should engage key stakeholders by customizing value propositions directly to them. The Forrester guide Unlock Hidden Value: The Keys To Stakeholder Engagement shows CMOs how to create relationships with critical stakeholders and effectively leads them through the engagement process.

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