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Description
In volatile times, marketing, customer experience, and digital leaders in consumer-facing businesses can’t let shifting winds and heavy currents push their business off course. Instead, these business leaders must keep a cool head, resist knee-jerk reactions, and fine-tune strategies precisely and creatively to adapt to only the meaningful and substantial changes in the market and business environment.
Key takeaways:
- Recommit to - and invest in - growing customer obsession maturity across the organization.
- Reaffirm your brand, customers, and priorities to then take bold, not rash, steps: implementing “always on” scenario planning, staying creative, and communicating brilliantly.
- Master change management to keep your team energized and focused on delivering quality customer experiences.
- Ratchet up management of the risks in your control.
Target audience level: beginner and intermediate
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