Retool Your B2B Marketing Budgeting For 2026 Success

As marketing leaders kick off their 2026 budget planning, the pressure is on to support growth goals in a highly volatile environment. This demands a resilient approach — one that not only aligns marketing plans and budgets with strategic business objectives but also allows for flexibility in response to sudden disruptions.

Join us for this live webinar where Forrester analysts will explain common budget planning mistakes and how to fix them to advance marketing priorities and boost resilience.

Whether you’re looking to streamline your planning process or enhance budget flexibility, you’ll explore the tools and templates that our clients rely on to transform your marketing strategy and achieve business success.

Join us to:

• Fix what’s broken: Identify the biggest flaws in traditional budgets and redesign them for better results.
• Craft smarter plans: Align your strategies with business goals and guide budget priorities using Forrester’s B2B-Marketing-Plan-On-A-Page Template.
• Stay agile: Learn how to pivot effortlessly when challenges arise, without losing momentum.
• Focus on what matters: Prioritize high-impact spending, cut out wasteful habits, and keep your budget flexible all year long.

Bonus: Access exclusive resources that you can use to transform your B2B marketing plans to power business objectives.