Data Overview Report

Forrester’s Global Brand Experience Index (BX Index™) Rankings, 2025

Scores For 452 Brands In 13 Countries

Dipanjan Chatterjee , 
Melissa Bongarzone , 
Pete Jacques , 
Maxie Schmidt , 
Tom Mouhsian
 and  six contributors
Jun 23, 2025

Summary

This report introduces Forrester’s Brand Experience Index (BX Index™), a key component, along with Forrester’s Customer Experience Index (CX Index™), of Forrester’s new Total Experience Score. The BX Index, which evaluates and quantifies brand perception, reveals a significant disparity in scores between customers and noncustomers across industries and countries. This report and its underlying methodology offer brands a data-driven approach to win and serve customers.

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