Data Overview Report

Forrester’s Global Total Experience Score Rankings, 2026

Scores For 406 Brands In 13 Countries

Summary

Discover Forrester’s updated Total Experience Score, a powerful method for companies to quantify the combined effects of brand, customer, and employee experience. By using competitive growth grids grounded in the Total Experience Score, companies can develop strategies to better win and serve customers to drive growth. Our new Employee Experience Index (EX Index™) helps leaders understand whether their employee experience (EX) helps or hurts their total experience improvement efforts. Read this report to see the latest Total Experience Scores and understand how improving the total experience can drive growth and revenue.

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