Predictions Report

Predictions 2027: Digital Commerce

Commerce Enters Its Post-Click Era

Summary

Conversations will take over traditional shopping, retailers will opt out of retail, and B2B spend will shift from sellers to buyers. Well-worn commerce metrics will make way for new measures of success as commerce services providers become orchestrators of agentic commerce experiences. In this report, Forrester’s top five predictions for digital commerce in 2027 illustrate how commerce will enter its post-click era.

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