AI is becoming the dominant force in business buying, altering how buyers research their options, validate claims, assess risk, and negotiate value. In 2027, AI agents will take on more tasks, but buyers will also become more skeptical of weak AI functionality, more reliant on human experts to validate AI’s recommendations, and more demanding about risk evidence. As AI reduces information asymmetry, providers will face greater pricing pressure unless they can prove differentiated value. This report outlines five predictions for how AI will reshape business buying and what providers must do to earn buyer confidence, pass risk scrutiny, and defend value in a more transparent market.