Budget Planning Guide 2025: Digital Business And Strategy

August 1st, 2024

Emily Pfeiffer Principal Analyst

Lily Varon Principal Analyst

Peter Wannemacher Principal Analyst

Zhi-Ying Barry Principal Analyst

Chuck Gahun Principal Analyst

Zeid Khater Analyst

Dan Bieler Principal Analyst

Meng Liu Senior Analyst

With contributors:

Oliwia Berdak , Fiona Swerdlow , Ian Jacobs , Chiara De Gasperin , Senem Guler Biyikli, PhD , Pushpa Marwal , Brandon Purcell , Ashley Villarreal

Summary

Digital teams will see another year of strong budgets: A whopping 90% of global digital or digital strategy technology decision-makers expect their firm’s budget for consumer-facing digital products and services to increase in the next 12 months, according to Forrester’s Budget Planning Survey, 2024. But strong budgets are tied to expectations: They must deliver on the promise of revenue growth. This report helps digital leaders determine where to focus their 2025 investments, where they should scale back, and where they should experiment.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.

Budget Planning Guide 2025: Digital Business And Strategy

Digital Teams Must Leverage Budget Increases For Growth-Oriented Initiatives

Summary

Want to read the full report?