Summary
Digital teams will see another year of strong budgets: A whopping 90% of global digital or digital strategy technology decision-makers expect their firm’s budget for consumer-facing digital products and services to increase in the next 12 months, according to Forrester’s Budget Planning Survey, 2024. But strong budgets are tied to expectations: They must deliver on the promise of revenue growth. This report helps digital leaders determine where to focus their 2025 investments, where they should scale back, and where they should experiment.
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