Summary
Despite expectations of a remarkably volatile business climate in 2026, B2B go-to-market (GTM) leaders have yet to allow the uncertainty of what comes next to break their resolve. These leaders anticipate modest budget growth, which they must wield with precision to drive organizational and customer value. To ensure their organization meets this exceptional moment, revenue operations teams must act as a driving force to enhance the resilience and adaptability of their organization’s GTM motions. In this report, we outline the key investments, divestments, and areas of experimentation revenue operations leaders must consider for 2026 to help the business deliver superior performance.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.