Charter Report

Establishing A Portfolio Marketing Team Charter

March 28th, 2019


The purpose of portfolio marketing is often defined differently across organizations, so leaders must clarify the team’s role. The portfolio marketing charter provides a raison d’être that the team can rally behind and a clear description for the entire organization of what it should expect from portfolio marketing. By establishing goals and responsibilities across the team, the charter sets consistent standards for the team and creates reliable expectations for key stakeholders. In this report, we describe the key components of the portfolio marketing charter and define the team’s purpose within the organization.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.