Data Overview Report

Forrester’s Global Total Experience Score Rankings, 2025

Scores For 413 Brands In 13 Countries

Jun 23, 2025

Summary

Discover Forrester’s Total Experience Score, a powerful method for companies to quantify the combined effects of brand and customer experience. By using competitive growth grids grounded in the Total Experience Score, companies can develop strategies to better win and serve customers, thereby driving revenue growth and creating financial value for the enterprise.

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