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Description
As 2026 approaches, it's time to think about where to focus your resources and investments for maximum impact. Join analysts Ross Graber, Vicki Brown, Laura Cross, Brett Kahnke and Anthony McPartlin as they discuss what the coming year will hold for B2B businesses. They'll highlight specific challenges operations leaders should anticipate and offer recommendations to help you shape your investment decisions, as well as answer questions about what making these changes will mean for your organization.
Key takeaways:
- Learn how marketing and sales are allocating their budgets today - and how they expect that to change.
- Hear Forrester's recommendation for specific areas where go-to-market operations teams should increase and adjust investment levels.
Target audience level: all levels
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