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Retail Predictions 2021

November 13, 2020


As they navigate the next wave(s) of the global COVID-19 pandemic in 2021, retailers, brand manufacturers, and ecosystem players (such as mall operators) will determine whether they are in survival, adaptive, or growth mode — and chart paths from there. Join Forrester’s retail analysts to learn more about our five bold predictions for the retail industry in 2021.

Key takeaways:

  • Retailers everywhere will focus their investments on speedier and more flexible logistics.
  • Successful mall operators will have no choice but to reinvent their business model and purpose.
  • Consumer payment habits will shift with the rising popularity of contactless and deferred payment options.
  • Savvy brand manufacturers will invest in direct-to-consumer to take control of their distribution once and for all.
  • Regulators and courts will tackle consumer protection, marketplaces, and privacy.

Target audience level: all levels

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