Predictions 2026 Webinar: B2B Marketing, Sales, & Product

AI hype is cooling, and the stakes are rising. In 2026, unchecked generative AI usage could cost B2B companies billions in lost enterprise value. Buyer skepticism is growing, and organizations will be called to deliver real value grounded in operational rigor, not empty promises. To drive sustainable growth, leaders must prove impact with clarity, credibility, and responsible AI governance.

How can you navigate these shifts with confidence? Watch Forrester’s analysts for a fast-paced, insights-packed webinar revealing our 2026 B2B marketing predictions, including how to mitigate genAI risks, strengthen governance, and turn trust and transparency into competitive advantage.

Why Watch?

You’ll here 2026 updates on:

• Evolving buyer behaviors — and why human expertise matters more than ever.
• Strategies to avoid genAI mistakes that could cost millions.
• Tools to hardwire trust, transparency, and governance into your go-to-market plans.

Watch now so you can:

• Anticipate what’s coming so you can focus on the metrics that will move the needle on success.
• See Forrester tools in action to learn how they align priorities with outcomes.
• Listen (and read) the Q&A with analysts for more clarity.

Bonus: Unlock valuable resources grounded in Forrester’s trusted research, curated exclusively for webinar attendees.