Renee Irion
Principal Analyst
Author Insights
Blog
Lessons From the Playground: Five Tips for Improving Your B2B Marketing Program Planning
- Many B2B organizations struggle with how to improve their marketing program planning as they grow and mature
- Adopting a program planning process — even a basic one — helps organizations align people to the business purpose and tactics to the intended impact
- As organizations advance their marketing program planning, they’ll be better positioned to leverage insights to optimize the pipeline and revenue impact of their program