Predictions 2026 APAC Webinar: B2C Marketing, CX, & Digital

AI hype is cooling. Consumer skepticism is rising. Experience fatigue is real. In 2026, B2C marketing, CX, and digital leaders must move beyond personalization theater and short-term engagement tactics. Success will depend on delivering authentic value — grounded in operational rigor, evidence-based decisions, and sustained relevance.

How can you navigate these shifts with confidence? Join Forrester’s analysts for a live webinar revealing the consumer swings to prepare for now, from shakeups in behavior to changing CX team dynamics and surprising digital commerce upsets. What’s ahead for AI wearables, agentic commerce, CX fatigue, chatbots, search, and journey mapping? Join us to get strategic insights to lead with confidence.

Why Attend? To get an advantage and:

• Deliver the crucial connections consumers are craving. 

• Discover how consumers will be impacted by AI companions. 

• Unpack the brand phenomenon leading consumers offline. 

Plus, hear analyst tips on how to lead through budget pressures and navigate economic, technological, and workforce uncertainty. 

Reserve your spot so you can:

• Anticipate what’s coming so you can focus on the metrics that will move the needle toward success.
• See Forrester tools in action to learn how they align priorities with outcomes.
• Engage in live Q&A with analysts: Ask tough questions, challenge assumptions, and get clarity.

Bonus: Unlock additional resources grounded in Forrester’s trusted research, curated exclusively for webinar attendees.