Mike Proulx

Despite TikTok being that much closer to a ban, we stand by our prediction that TikTok will not get banned or divest in the US in 2025. Find out why.

CMOs are entering the new year with several critical priorities. Forrester's Q4 B2C Marketing CMO Pulse Survey, 2024 reveals their top five.

VR headset fatigue is very real. The same cannot be said for Meta’s other hardware endeavor.

This morning, attorneys for TikTok appeared before the federal appeals court in Washington — challenging a law signed in April that forces the app to either cut ties with its China-based parent company (ByteDance) or be banned. What’s at stake? TikTok’s 170 million US users and 7 million businesses that rely on the app. TikTok believes […]

As TikTok begins to roll out TikTok Notes, it faces more headwinds than tailwinds as it tries to take on Meta's Instagram. Get a detailed analysis in this post.

Florida's social media HB3 bill (that restricts teen's social media use) was just signed into law. What happens now?

Despite increased anti-trust Congressional measures, a ban on TikTok will hand a monopoly to Meta’s Reels.

On the heels of Netflix’s WWE live sports announcement, there’s more surprising sports streaming news: 14 “television” channels that air sports across Disney, Fox, and Warner Bros. properties will be bundled as a new streaming service to launch this fall. Details are forthcoming “at a later date,” but we know that all three media companies […]

As it did with advertising, Netflix flip flopped on live sports. The WWE + Netflix partnership is a big deal that will drive ad revenue.

It’s not every day that a prominent business owner tells its revenue suppliers to “go f— [themselves],” but that’s exactly what Elon Musk said to X advertisers yesterday during The New York Times’ DealBook Summit — not once but three times (the latter instance using the acronym “GFY”). This came just shortly after Musk apologized […]

Learn what our recent survey of marketing heads revealed.

Can a lapel pin replace the smartphone? If Humane (a startup by former Apple execs) has its way, its much-buzzed-about “Ai Pin” will make screens (and more) a thing of the past. But to get people’s heads back up and out of their devices means changing the paradigm of how we learned to interact with […]

Finally, the Hollywood actors’ strike is over. If the SAG-AFTRA national board approves the tentative agreement tomorrow, members will receive (among other benefits) a “streaming participation bonus” for go-forward projects. The holistic deal has been described as “extraordinary” for actors and, in part, is a step toward reconciling compensation models appropriate for the inevitable all-streaming […]

The results of Forrester’s Youth Survey, 2023, are in. This annual survey examines consumer and online behaviors of US teens 12–17 years old. Weekly TikTok Usage Peaked In 2022 Yet Placed First With US Teens In 2023 Two years ago, we reported that weekly usage of TikTok had surpassed Instagram among US teens — with […]

AI took center stage at Meta Connect 2023, while "the metaverse" remained chill. In its place, mixed reality is now the focus.