Mike Proulx

VP, Research Director

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New Data: Ads On Netflix And Disney+ Will Pay Off

Mike Proulx June 14, 2022
For both companies, the addition of ads will bring in new revenue from eager advertisers and boost subscriber revenue from price-conscious consumers.

Elon Musk’s Twitter Acquisition Has Become Part Of The US Culture War

Mike Proulx May 31, 2022
We’re still several months away from the anticipated close date of Elon Musk’s Twitter acquisition — whether it’s on again or off again depends on the day. A lot has happened in just the five weeks since the deal was announced, and we anticipate more will happen between now and October. But rest assured: We […]

Answer Four Questions Before Your Brand Jumps On The Metaverse Bandwagon

Mike Proulx May 25, 2022


Top Five Most Critical CMO Priorities For B2C Brands

Mike Proulx May 11, 2022
Fresh data from Forrester’s Q2 B2C Marketing CMO Pulse Survey, 2022, reveals the top five most critical CMO priorities for B2C brands. Learn more.

As The Abortion Debate Ramps Up, Companies Must Support The Diverse Needs Of Their Employees And Customers

Katy Tynan May 10, 2022
The Supreme Court’s leaked draft opinion on Roe v. Wade has intensified calls for brands to respond to the abortion debate. But your primary focus should be on your employees and your customers.

Twitter: Elon’s Battle Over Free Speech Is A Fight Against Content Moderation

Mike Proulx April 25, 2022
What will actually happen to Twitter if Musk takes over is mere speculation at best. But we do know that users are polarized.

Les Consommateurs Veulent Que Les Entreprises Se Retirent De La Russie

Mike Proulx 31 Mars 2022
Forrester continue de couvrir la tendance croissante des marques à entrer en collision avec la politique. Nous avions même prédit qu’en 2022, 10 grandes marques interviendront où les gouvernements sont impuissants. Mais la situation ukrainienne ne ressemble pas aux autres problèmes (passés ou présents) pour lesquels les entreprises ont pris des mesures. Il n’est plus […]

In Solidarität mit der Ukraine: Verbraucher fordern, dass sich Unternehmen aus Russland zurückziehen

Mike Proulx 30 März 2022
Während die Meinungen zu den meisten Themen gespalten sind, herrscht unter den Verbrauchern ein überwältigender Konsens darüber, dass sich Marken gegen die russische Invasion der Ukraine aussprechen sollten.

There Is No Metaverse Today, But Be Prepared

Mike Proulx March 29, 2022


Meet Forrester’s Newest B2C CMO Executive Partner, Eric Epstein

Mike Proulx March 10, 2022


Speaking Up For Ukraine: Consumers Want Businesses To Pull Out Of Russia

Mike Proulx March 7, 2022
Forrester continues to cover the increasing collision of brands and politics. We’ve even predicted that, in 2022, 10 big brands will step in where governments fail to act. But the situation in Ukraine is different than other (past or present) issues on which companies have taken action. It’s not caught up in the current culture […]

Spotify Will Rebound From A Few Bouts With Cancel Culture

Mike Proulx February 1, 2022
Spotify is the latest brand to contend with cancel culture. Over the last few days, the company made marginal concessions to address concerns (and boycotts) about the spread of COVID-19 misinformation on its platform: On Sunday, Spotify published its content moderation rules and is planning to add disclaimers to any podcast episode that discusses COVID-19. […]

Netflix Saturation Nears, With No Dearth Of Original Content To Binge

Mike Proulx January 20, 2022
We break down what the streaming giant's customer (re)acquisition woes and recent price hike reveal about the state of the streaming market.

Cancel Culture: Confusing, Complex, And Contentious

Mike Proulx January 10, 2022


Meet Forrester’s New Principal Analyst Covering Media: Kelsey Chickering

Mike Proulx December 1, 2021


Weekly Usage Of TikTok Surpasses Instagram Among US Gen Z Youth

Mike Proulx November 18, 2021


NFTs Are Having A Bromance With US Males

Mike Proulx November 4, 2021
State Farm is jumping onto the NFT bandwagon with a football-themed treasure hunt running November 4–7. The insurance company is just the latest of a quickly growing list of brands experimenting with nonfungible tokens since they started gaining marketers’ attention back in March with the launch of NBA Top Shot. That same month, NFTs officially […]

Predictions 2022: CMOs Emerge As Emboldened Business Leaders

Mike Proulx October 26, 2021


The Metaverse Won’t Fix Facebook

Mike Proulx October 25, 2021
As Facebook eyes the metaverse, Forrester's latest survey shows consumers want substantive changes to Facebook's ecosystem. Read our full analysis here.

Facebook’s Outage: Breaking The Ad Empire — For A Day?

Mike Proulx October 4, 2021
The Facebook ecosystem outage should remind advertisers to have proactive risk mitigation plans in place.
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