Mike Proulx

Pickleball continues to spread into the US mainstream. Last month, the Professional Pickleball Association (PPA) announced a deal with CBS to broadcast over 30 hours of its 2023 season across the network’s properties. The sport’s growth trajectory remains unwavering: According to Forrester’s April 2023 Consumer Pulse Survey, 13% of US online adults currently play pickleball […]

TikTok CEO Shou Zi Chew testified before the House Energy and Commerce Committee today amidst rare bipartisan agreement that the app poses a national security threat to the US and should be banned. A TikTok Ban Is Preemptive, Based On Suspicion, Not Substantiation The statements made and questions asked by members of Congress today are […]

One in five US CMOs has already used ChatGPT in their marketing efforts and 40% more are exploring use cases. Get the latest Forrester data on plans for this emerging tech.

If Meta’s announcement about its pilot subscription service sounds familiar, that’s because it bears a striking resemblance to Twitter Blue. Paying users will get a coveted verification badge and increased prominence. There are other benefits such as better customer support and account protections, but the question remains: Will Facebook and Instagram users choose to pay […]

Twitter's blue checkmark no longer signals legitimacy. That underscores our guidance to marketers to take a wait-and-see approach to media investments on Twitter.

When Twitter first announced its intent (back in April) to be acquired by Elon Musk, Forrester said that disinformation and hate speech are ultimately at stake — and that ad dollars are at risk. In the days following last Friday’s closing of the deal, GM paused its paid advertising on Twitter. Soon after, IPG’s Mediabrands […]

Toward the end of Meta’s Q3 earnings call, Mark Zuckerberg made an impassioned appeal to investors: “[It] would be a mistake for us to not focus on any of these areas [of the metaverse], which I think are going to be fundamentally important to the future […] People are going to look back on decades […]

CMOs will face mounting pressure to demonstrate ROI, pushing media companies to innovate and consolidate in order to protect their share. Read our media predictions for 2023.

Découvrez les tendances pour 2023 du metaverse et Web3 identifiées par nos experts analystes. En savoir plus.

After two consecutive quarters of user decline (the first in almost a decade), Netflix saw 2.4 million paid net adds in Q3 (almost two and a half times more than its forecast). The company is at a precarious moment in time. While Netflix’s Q3 results create cautious optimism for future growth, the once market disruptor […]

The company's TikTok alternative simply isn't winning, new Forrester data indicates.

Recent Forrester survey data shows universal pessimism towards the outlook of the US economy — regardless of one’s politics.

Fewer than one-quarter of US survey respondents are familiar with the metaverse — and even early tech adopters aren't sure what exactly it is. Explore these and other findings from our recent survey.