Mike Proulx
VP, Research Director
Author Insights
Blog
Netflix Saturation Nears, With No Dearth Of Original Content To Binge
Netflix subscriber growth continues to slow. In its Q4, 2021 earnings interview tonight, company executives said it’s “tough to pinpoint” why customer acquisition hasn’t recovered to pre-pandemic levels. But the reality is that the streaming market has become saturated. This translates to more choice for consumers who are growing concerned with the aggregate costs of […]
Blog
NFTs Are Having A Bromance With US Males
State Farm is jumping onto the NFT bandwagon with a football-themed treasure hunt running November 4–7. The insurance company is just the latest of a quickly growing list of brands experimenting with nonfungible tokens since they started gaining marketers’ attention back in March with the launch of NBA Top Shot. That same month, NFTs officially […]
Blog
The Metaverse Won’t Fix Facebook
As Facebook eyes the metaverse, Forrester's latest survey shows consumers want substantive changes to Facebook's ecosystem. Read our full analysis here.
Blog
Facebook’s Outage: Breaking The Ad Empire — For A Day?
The Facebook ecosystem outage should remind advertisers to have proactive risk mitigation plans in place.
Blog
Consumers Aren’t Ready For The Metaverse Yet
In its current state, the metaverse is prime (virtual) real-estate for brands looking to make press headlines, test and learn, and reach a subset of the Gen Z audience. Brands that expect a revenue-based ROI from their metaverse custom media buys will be sorely disappointed.
Blog
Win The Trust Of Your LGBTQ+ Millennial Targets
Brands, you’ve got work to do with LGBTQ+ Millennials who, as it turns out, have trust issues with you. The data is hot off the presses from Forrester Analytics Consumer Technographics® Benchmark Survey, 2021 — a survey of close to 200,000 global online adults. Given that it’s Pride Month, I was extra eager to compare […]
Blog
A Brand’s Values Must Withstand The Pressure Of Politics
The lines between brands and politics have blurred. If companies are committed to standing with their values, politics are unavoidable. But that doesn’t mean a given brand must or should take on every single issue. Company values will determine when to choose a side.