Predictions 2027 Webinar: B2C Marketing, CX, & Digital

AI is changing what customers expect from brands, how they discover products, and how they make purchasing decisions. It’s also forcing B2C marketing, digital, and CX leaders to more tightly manage where they invest, how they stay visible, and what role AI should play in customer experiences.

How will these dynamics play out in 2027?

Join Forrester’s analysts for a live 45-minute webinar exploring the predictions that will shape marketing investments, customer buying behavior, and experience delivery in the year ahead. You’ll learn what these changes mean for your organization and the actions you should take now to prepare.

Reserve your spot so you can learn:

• Why organizations will rethink how they use AI for content creation and customer engagement.
• How changing consumer behaviors will challenge traditional approaches to brand discovery and trust.
• What the rise of agentic journey orchestration means for the future of customer experience.

Bonus: Take part in a live analyst Q&A and see how Forrester AI can help you quickly translate 2027 predictions into more confident business decisions.