Emily Pfeiffer
Principal Analyst
Author Insights
Blog
There Are Only Two Major Opportunities For OMS Vendors To Win New Deals Right Now
Digital businesses will still adopt order management systems, but we expect that most will do so in limited, specific ways. In the next 1-2 years, adoption will likely arise in these two ways.
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Highlight Reel: Insights From The Latest OMS Forrester Wave™
Read this Forrester blog for the top lessons learned from interviews with order management system customers.
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Four Ways To Mitigate The Impact Of Falling Traffic On Retail Websites
Learn four ways to proactively mitigate the impacts of falling traffic on retailer websites.
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Dual-OMS TEI: Companies Actually Get Their Money’s Worth
We evaluated the Total Economic Impact™ of companies that simultaneously use two order management systems, and our research uncovered surprising findings.
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How Generative AI Is Changing The Game In Commerce Search
Read key insights from our research on how generative AI is transforming commerce search solutions.
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Order Management Systems And A Story Of Augmented Evolution
Digital businesses selecting replacement order management systems — or adding pieces on top of their existing one — have a lot of new decisions to make. Get some key insights on the latest solutions in this preview of our new Wave evaluation of the OMS market.
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Unified Commerce Is Not A Thing
Demystify the concept of “unified commerce” in this Forrester blog by analysts Emily Pfeiffer and Lauren Cevallos.
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Prognosen 2025: Der digitale Handel steht vor grundlegenden Umwälzungen
Verbraucher und Geschäftseinkäufer fühlen sich mit digitalen Angeboten wohler denn je. Es gibt Anzeichen dafür, dass die Bereitschaft für noch mehr digitale Interaktion da ist, aber das muss möglicherweise warten.
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Predictions 2025: Fundamental Disconnects Will Challenge Digital Commerce
Consumer and business buyers are more comfortable with digital than ever. Indications are that they’re ready to go even further — but they may have to wait.
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Is Keeping Your Commerce Tech Vendor The Right Move For You?
To retain or replatform your commerce technology solution? Forrester’s latest research guides leaders on how to answer this burning question.
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How To Adapt Site Search To Holiday-Season Changes In Customer Behaviors And Needs
For the 2024 holiday season, adapt your site search solution to meet consumer expectations.
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Results Of The Forrester Wave™: Commerce Solutions For B2C, Q2 2024 — Digital Leaders Focus On Extending The Life Of Their Commerce Solution
Read Principal Analyst Emily Pfeiffer’s insights on the shifts in the B2C commerce market over the past two years.
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Balancing Personalization & Optimization In Commerce Search
Learn how to balance customer expectations and business needs with commerce search.
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Leverage Your Data For Stellar Commerce Search Experiences
Most US online adults use the search (not menu) function on a site to find products. Learn how quality data powers commerce search experiences.
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The Three Biggest GenAI Impacts In B2C Commerce Solutions
Read part one of our blog series covering generative AI’s impact on commerce tech from Forrester Principal Analyst Emily Pfeiffer and Senior Researcher Nicole Murgia.
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Tune Commerce Search To Support Santa This Holiday Season
Strong commerce search functionality will be pivotal in your customers’ digital shopping experiences this holiday season — learn what you must do to tune that.
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Predictions 2024: Digital Commerce Will Go Small, Artificial, And Augmented
Digital commerce in 2024 will adopt artificial intelligence and augmented reality to solve specific use cases. Overall, digital businesses will apply surgical precision, rather than sweeping change, to their technology decisions. Read our predictions.
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Can Store Fulfillment Tech Help Solve The Retail Theft Crisis?
A retailer’s solution to solve increased shrink may already be in its arsenal. Learn how store fulfillment tech such as order management systems may help prevent retail theft.
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The Forrester Wave™: Commerce Search And Product Discovery, Q3 2023, Surfaces The Challenges Of AI Unchecked
Our just-published Forrester Wave™ delivers the first evaluation of the commerce search and product discovery market, featuring the 10 leading vendors in the space.
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Search, The Next Big Category In Commerce Tech, Is Crucial To CX And Success
Our newly-published Vendor Landscape for Commerce Search and Product Discovery lists the 28 most notable vendors in the space and details the 10 most important use cases they’re focusing on for clients today.
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