Emily Pfeiffer

Here’s a snippet of the advice we gave to retailers looking to meet customers’ high expectations around shipping and fulfillment this holiday season and beyond.

Digital commerce stacks are weighed down by legacy bloat. Discover how function-first buying can boost efficiency and slim down costs by separating required and common functions in digital commerce tech stacks.

Digital business leaders can use these tips to evolve their evaluation, selection, and evolution practices for both platforms and partners. Plus, learn about a robust new body of research that will help you supercharge the effectiveness of your digital ecosystem.

Different roles have different relationships to headless commerce. Yet the concept is easier explained when you can settle on a frame of reference.

The Forrester Wave™ for B2C Commerce Solutions surfaced a significant shift in the market, which we predicted but did not expect to see so quickly or so clearly.

We forecast that global OMS spending will nearly double over the next five years, with a CAGR of 12.8%. Here’s why.

Speed, options, and transparency should guide holiday-season planning. Learn how to deliver on customers' expectations this year.

Today’s world, rife with supply chain emergencies, natural disasters, and pandemic responses, requires agility and adaptability that businesses cannot deliver with static, overly-customized tech.

Have you noticed the growing link between commerce and loyalty? Forrester has, and we’ve set out to explore it. Our first deep dive was into promotions and offer management tools, which we define as: Software that helps businesses personalize, distribute, automate, and track promotions, incentives, and other offers across digital and physical touchpoints. We included […]

Merchants: It’s time to reevaluate the standards you’ve set for your vendors and push them to innovate as quickly as consumers’ needs evolve. Don’t just stay because you’re comfortable: It’s time to choose your “best for me” solutions. This year, be your tech and business users’ hero and look for vendor partners that: Reduce the drain on your resources during upgrades and provide the flexible delivery models to support your […]

2020 was the year that every digital business fell in love with their order management system (OMS). With the pandemic exacerbating the need for diverse and effective fulfillment options, retailers and vendors were forced to innovate — and innovate quickly. As a sign of the times: A year ago, there were a handful of little-known […]

I can explain the evolution of commerce technology using plate tectonics — really! Now imagine me telling you that commerce is no longer the nucleus of the commerce technology atom (… and that I could even mix a metaphor about Gremlins into this conversation). It’s true — the commerce core is shrinking away. We already […]

On Dasher, on Dancer, on Prancer, on Vixen . . . on FedEx, on UPS, on DHL, on USPS? There is no online equivalent to walking out of the store just after the moment of purchase, carrying a loved one’s holiday gift. This year, Deloitte foresees US brick-and-mortar sales increasing year over year between just […]

As we (re)discovered in the recent Forrester Wave™ reports for B2B and B2C commerce suites, the experience of the business user increasingly influences vendor selection. As a retailer or brand, you already know this. During our recent commerce suites Wave evaluation process, we interviewed current customers of each vendor, and of those we spoke with, […]

With more places for customers to find those products, drop-shipping models fuel many of the largest retail and marketplace websites. The result: more goods in more places (extended assortment for retailers and expanded sales channels for suppliers), which has benefits — and challenges — for both sides.

In our newly published “The Forrester Wave™: B2C Commerce Suites, Q2 2020,” we evaluated the 10 most significant commerce vendors in the B2C space along 31 criteria: Adobe, BigCommerce, commercetools, Elastic Path Software, Episerver, Kibo Commerce, Oracle, Salesforce, SAP, and Sitecore. The Leaders for B2C in 2020 are Adobe, Salesforce, and commercetools. Adobe’s strategic acquisition […]

A brand new organization is helping small businesses move online fast to make it through the pandemic.