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Predictions 2024: Exploration Generates Progress
Predictions 2024
Trending Topics
The AI hype of 2023 will recede, replaced by a year of practical exploration. Leading organizations will aggressively explore ways to leverage the technology and build a cogent AI strategy.
But AI isn’t the only name in town. Other emerging technologies and dynamics present massive opportunities. Explore our predictions for trending topics including automation, sustainability, and the future of work.
Predictions 2024: Generative AI Transitions From Hype To Intent
Predictions 2024: Automation Influenced By LLMs, Regulators, And Enterprise App Vendors
Predictions 2024: A Lethargic Enterprise Software Market Goes Cutting-Edge
Predictions 2024: With The Right Preparation, Your Organization Can Win Trust While Others Lose It
Predictions 2024: The Heat Is On For The Green Market
Marketing & CX
Customers are looking for a calm 2024. Expect them to prioritize economic value over social values. But moments of acute social tension will still spring up, in part due to high-stakes political elections across the globe. And as businesses infuse their operations with genAI, customers will (at least initially) remain skeptical of the novel technology. Discover how marketing and customer experience leaders can navigate 2024’s uncertain waters.
Predictions 2024: Consumers Embrace Calm After The Revenge Spending Storm
Predictions 2024: CX Teams Should Buckle Up For A “Fun” Ride
Predictions 2024: Digital Commerce Will Go Small, Artificial, And Augmented
Predictions 2024: GenAI And Partners Help B2B Marketing, Sales, And Product Endure A Wild Ride Ahead
Predictions 2024: The Winners Will Be Those Who Weave Value Around Payments
Predictions 2024: The AI Era Accelerates Agencies From Services To Solutions
Predictions 2024: Big Media Gets Its Mojo Back
Technology
Tech leaders will invest heavily to build first-to-market and best-in-market AI capabilities. To win, they’ll need to move with speed, without losing focus on driving long-term growth. This will require tech leaders to simultaneously modernize other parts of the tech stack — for example, the compute power required to operate AI will put pressure on infrastructure. Dive into our 2024 Predictions blogs on key topics such as tech leadership, infrastructure, cloud computing, cybersecurity, and more.
Predictions 2024: Tech Leaders Boost Ops To Grow With AI
Predictions 2024: Data And Analytics Set The Stage For Generative AI
Predictions 2024: AI Will Boost Big Cloud Players — But Threaten Them, Too
Predictions 2024: Software Development Adapts To TuringBots, Ajar Source, And Backstage
Predictions 2024: Technology Infrastructure Addresses A Tumultuous Environment
Predictions 2024: Security And Risk Pros Will Apply Guardrails Beyond Regulatory Mandates
Industry
Big industry players across insurance, banking, healthcare, and more will stay focused on profitability amid an uncertain economic environment. GenAI will generate huge opportunities but bring with it massive misuse risks. Combined with increased regulatory requirements, 2024 will require a set of complex negotiations to achieve success, but this shouldn’t discourage experimentation, which is essential to growth. Read our Predictions blogs for specific industries.
Predictions 2024: Retailers Will Need To Brace For A Tough 2024
Predictions 2024: Smart Manufacturing Walks Back Prior Plans
Predictions 2024: Banks Face A Boring, Yet Dangerous, Year Ahead
Predictions 2024: Global Turmoil And Technologies, Both New And Mundane, Will Make Their Mark On Wealth Management
Predictions 2024: Insurers Will Seek Stability In The Face Of Uncertainty
Predictions 2024: Healthcare Organizations Will Get Ahead By Forging New Paths
Predictions 2024: The Global Public Sector Addresses Seismic Political And Technology Changes
Region
European and APAC organizations will contend with the AI inflection point, with the best organizations successfully leveraging the technology to outmaneuver their competitors.
European firms will face a complex regulatory landscape, with EU CSRD reporting deadlines coming up and increased GDPR violation risks due to AI.
APAC is positioned to pull ahead in the AI race: We predict that 30% of the region’s organizations will benefit from AI in 2024. But APAC’s multinational corporations will struggle to gain customer trust. Explore our region-specific predictions here.
Predictions 2024: Invest In AI And Sustainability Compliance To Flourish As The EU Pursues Regulatory Superpowerdom
Predictions 2024: APAC Firms Inspired By The GenAI Wave
Webinars
Predictions 2024 Global
Predictions 2024 Australia & New Zealand Live
Predictions 2024 For B2B Marketing, Sales, And Product
Predictions 2024 For CX & Digital Leaders
Predictions 2024 For Technology Leaders
Predictions 2024: Exploration Generates Progress
Get our 2024 predictions guide to embrace experimentation and think big.
The prospect for 2024 success is clear: Amid increasing disruption and uncertainty come opportunities to grow business and revenue with exploration and experimentation.
AI is grabbing many of the headlines, but that’s not the only trend helping companies stay ahead of change and capture global market opportunities.
Download our 2024 predictions guide for fifteen insights you can use to gain a competitive edge, knowing where US, APAC, and EMEA business success is headed.
Get the guide so you don’t risk poor 2024 business outcomes by sitting on the sidelines of emerging trends in sales, hybrid work, trust, cloud, open source, and more.
What’s Inside?
- Why millennial buyers want to engage with experts
- Why generative AI will be embraced by skeptics
- Which CMOs will fund privacy initiatives
What Will You Learn?
- The top opportunities to generate value from AI
- The trust imperative for APAC multinational corporations
- The European workforce reality to prepare for today