Predictions 2022

See the future and gain a competitive edge.

Our predictions span the globe. Explore resources tailored to North America, Europe, and Asia and discover what's coming in 2022.

Region:
Video

Predictions 2022: This Is A Year To Be Bold


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Disruption has ensued since the dawn of the digital era — but it exploded in intensity and breadth starting in 2020.

As we move into 2022, the pandemic persists, and the demands of customers — for seamless cross-channel experiences, convenience, reassurance, and commitment to ESG values — are only growing stronger.

It’s critical for leading firms — and leaders — to understand the forces that will shape our world in 2022 so you can be ready to seize opportunities amid the uncertainty and forge a path to success.

Technology

Video

Predictions 2022: Leading Tech Execs Will Shift From Short-Term Problem-Solving To Long-Term Innovation


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Blog

Predictions 2022: Cloud Computing Reloaded

In 2022, we’ll see a shift to modern application development and industry-specific clouds that will shake up the cloud service provider market. Learn more in our 2022 predictions for cloud computing.

Blog

Predictions 2022: Successfully Riding The Next Wave Of AI

In 2022, advertising agencies will face an acute talent shortage of no less than 50,000 employees, just when human ingenuity matters most. Discover how the best agencies will adapt.

Blog

Predictions 2022: The Pandemic’s Wake Drives Automation Trends

In 2022, the automation market will see more robotics, new AI vendors, and new frameworks. Find out more in Forrester’s 2022 automation predictions.

Blog

Predictions 2022: Continued Uncertainty Forces Attention On Securing Relationships

Continued uncertainty has put more emphasis on third-party relationships and collaboration. How will that impact security concerns in 2022?

Blog

Predictions 2022: Sustainability, Digital Divide Shape Edge, IoT, And Networking

In 2022, edge and IoT will power sustainability efforts while investment in smart technologies will surge. Learn more in our 2022 predictions.

Blog

Predictions 2022: Top-tier Manufacturers Will Prioritize Creativity, Sustainability

Supply shortages. Sustainability pressures. Geopolitical tensions. Find out how manufacturers will respond to these unique challenges in our 2021 manufacturing predictions.

Blog

Predictions 2022: Leaders Who Embrace Trust Set The Bar For New Sustainability And AI Goals

Forrester predicts that 2022 will see the rise of the chief trust officer, bias bounties, decentralized digital identities, and the Climate Pledge Initiative.

Blog

Predictions 2022: Software Development Adapts To A New Normal

New expectations, new processes, and new tools. Find out how software development adapts in 2022.

Blog

Predictions 2022: Anywhere Commerce Will Unlock Massive Investments In Technology

In 2022, “anywhere commerce” will be the mantra as brands invest in tech to meet buyers in every possible shopping moment.

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Customer Experience

Video

CX Predictions 2022: The Year Of The Grand Pivot


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Blog

Predictions 2022: Weary Consumers Seek Immediate Happiness And Comfort

In 2022, advertising agencies will face an acute talent shortage of no less than 50,000 employees, just when human ingenuity matters most. Discover how the best agencies will adapt.

Blog

Predictions 2022: 2022 Will Go Down As The Year Executives Were Forced To Care About EX

The turbulence that your employees survived has placed them in a different state of mind. They expect improved resources to enable their success at work; they may even want different outcomes for their careers. Discover our employee experience predictions for 2022.

Blog

Predictions 2022: Payments Gets The Hollywood Treatment

Blockbuster IPOs will light up the headlines in the coming year, while digital wallets and QR codes trigger a “back to the future” moment for consumers. Explore what’s ahead for the payments industry.

Blog

Predictions 2022: Customer Insights Pros Must Act Decisively, Or They'll Get Lost In The Fog

A subset of bold, creative, and collaborative customer insights pros will be up to the task at hand in the coming year – their jobs is all the more important as they must now react to and anticipate vacillating consumer behavior.

Reports

Marketing

Video

Predictions 2022: B2B Marketing Will Leverage Disruption To Structure A Redefined Role


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Blog

Predictions 2022: Advertisers Lean Into Retail Media Momentum, New Modes, And, Yes, The Metaverse

A subset of bold, creative, and collaborative customer insights pros will be up to the task at hand in the coming year – their jobs is all the more important as they must now react to and anticipate vacillating consumer behavior.

Blog

Predictions 2022: CMOs Emerge As Emboldened Business Leaders

A confluence of growth pressure, politics, purpose, and the pandemic generated business turbulence this past year that tested B2C CMOs’ agility and their ability to innovate. Many met the moment with new delivery models, brand experiences, and comms strategies to navigate the shutdown and cultural volatility.

Blog

Predictions 2022: Agencies Face Enigmatic Twists On Talent And Creativity

In 2022, advertising agencies will face an acute talent shortage of no less than 50,000 employees, just when human ingenuity matters most. Discover how the best agencies will adapt.

Predictions 2022 Live

Chart a bold path to success in 2022. Hear our predictions for the year ahead.

Industry

Retail

Predictions 2022: Retailers Will Compete On “Pre-Loved” Returns — And New Partners

The biggest retail trends of 2022 will involving tapping into the circular economy and using returns to retain customers. Learn more.

Banking

Predictions 2022: Banks Will Double Down On Innovation

To compete and survive in an increasingly unpredictable, post-pandemic world, banks will invest heavily in technology, talent, and sustainability in the coming year.

Public Sector

Predictions 2022: The Global Public Sector Will Transform Itself — And Society

In the coming year, the global public sector will respond to major economic and social trends with actions that reverberate throughout the world’s economy. Learn more in this overview of our 2022 predictions.

Wealth Management

Predictions 2022: Crypto And The Specter Of Inflation Loom Large In Wealth Management

Traditional financial services firms will make non-traditional moves and look to innovate to stay competitive in the year ahead.

Insurance

Predictions 2022: Insurers Will Find Value In New Processes, Products, And Distribution

After a challenging 2021, insurers will tap new data sources to find hidden profits in challenging areas.

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Healthcare

Predictions 2022: Healthcare

The pandemic catalyzed the shift of acute care into the home. In 2022, that trend will only accelerate.

Coming soon

See the future and gain a competitive advantage for 2022

Predictions 2021Discover 12 trends our research reveals will matter most next year. Download our Predictions 2022 Guide.

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