Predictions 2022

See the future and gain a competitive edge.

Our predictions span the globe. Explore resources tailored to North America, Europe, and Asia and discover what's coming in 2022.


Predictions 2022: This Is A Year To Be Bold

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Disruption has ensued since the dawn of the digital era — but it exploded in intensity and breadth starting in 2020.

As we move into 2022, the pandemic persists, and the demands of customers — for seamless cross-channel experiences, convenience, reassurance, and commitment to ESG values — are only growing stronger.

It’s critical for leading firms — and leaders — to understand the forces that will shape our world in 2022 so you can be ready to seize opportunities amid the uncertainty and forge a path to success.



Predictions 2022: Leading Tech Execs Will Shift From Short-Term Problem-Solving To Long-Term Innovation

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Customer Experience

Accessibility will leap to the top of CX leaders’ agendas in 2022. Discover why.

B2B Marketing

Digital engagement will be key to B2B marketing success in 2022. Yet there are pitfalls to avoid. Learn more.

B2C Marketing


Predictions 2022: CMOs Emerge As Emboldened Business Leaders

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See the future and gain a competitive advantage for 2022

Predictions 2021Discover 12 trends our research reveals will matter most next year. Download our Predictions 2022 Guide.

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