Predictions 2024: Exploration Generates Progress

The AI hype of 2023 will recede, replaced by a year of practical exploration. Leading organizations will aggressively explore ways to leverage the technology and build a cogent AI strategy.

But AI isn’t the only name in town. Other emerging technologies and dynamics present massive opportunities. Explore our predictions for trending topics including automation, sustainability, and the future of work.

Customers are looking for a calm 2024. Expect them to prioritize economic value over social values. But moments of acute social tension will still spring up, in part due to high-stakes political elections across the globe. And as businesses infuse their operations with genAI, customers will (at least initially) remain skeptical of the novel technology. Discover how marketing and customer experience leaders can navigate 2024’s uncertain waters.

Tech leaders will invest heavily to build first-to-market and best-in-market AI capabilities. To win, they’ll need to move with speed, without losing focus on driving long-term growth. This will require tech leaders to simultaneously modernize other parts of the tech stack — for example, the compute power required to operate AI will put pressure on infrastructure. Dive into our 2024 Predictions blogs on key topics such as tech leadership, infrastructure, cloud computing, cybersecurity, and more.

Big industry players across insurance, banking, healthcare, and more will stay focused on profitability amid an uncertain economic environment. GenAI will generate huge opportunities but bring with it massive misuse risks. Combined with increased regulatory requirements, 2024 will require a set of complex negotiations to achieve success, but this shouldn’t discourage experimentation, which is essential to growth. Read our Predictions blogs for specific industries.

European and APAC organizations will contend with the AI inflection point, with the best organizations successfully leveraging the technology to outmaneuver their competitors.

European firms will face a complex regulatory landscape, with EU CSRD reporting deadlines coming up and increased GDPR violation risks due to AI.

APAC is positioned to pull ahead in the AI race: We predict that 30% of the region’s organizations will benefit from AI in 2024. But APAC’s multinational corporations will struggle to gain customer trust. Explore our region-specific predictions here.