Align Your 2026 Marketing Investments For Agility and Growth
Forrester’s 2025 budget planning survey reveals optimism for 2026, with 83% of B2B marketing leaders anticipating budget increases despite economic and geopolitical challenges. Success will require strategic investments, targeted divestments, and room for experimentation to drive growth and efficiency.
Join us on July 29 for a webinar with Forrester analysts sharing 2026 budget planning insights to help you optimize budgets, target resilient markets, adapt to buying networks, and integrate AI.
Come away with actionable strategies for navigating uncertainty, aligning resources with priorities, and uncovering growth opportunities. Don’t miss this chance to prepare your organization for a successful 2026.
Register to learn how to:
- Invest in resilient markets; divest from unstable ones.
- Align revenue processes with modern buying behaviors.
- Automate tasks, upskill teams, and enhance marketing effectiveness with AI.
Be here live to access bonus resources and get your 2026 budget questions answered by our analysts.
Featuring
2026 Budget Planning: Prioritize AI, Adapt To Buyers, And Thrive In Chaos
Tuesday, July 29, 2025
8 a.m. PDT | 11 a.m. EDT | 4 p.m. BST (45 minutes)
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